Thursday, July 13, 2017

Book Nook: Women Rocking Business

I recently had a chance to review Women Rocking Business: The Ultimate Step-by-Step Guidebook to Create a Thriving Life Doing Work You Love. It's a great book for dispelling stereotypes, like outdated pantsuits and shrewish female bosses. There's still an idea out there that women need to have the same edge traditionally given off by men to be successful. But more and more, the business world is changing - for both men and women.
Women are starting businesses 1.5 times faster than men1, and Sage Lavine, former school teacher turned CEO of a now million dollar company, has been on a 10 year-long mission to squash stereotypes and help women unlock their unique entrepreneurial potential without compromising their values. Her opinion is that women can do what they love and channel their purpose to have a better work-life balance and couple feeling fulfilled with making money. Her company provides advice on starting and growing women-led business, focusing on working together and empower others rather than competing and gaining power. She's helped tens of thousands of women, and now provides that advice to others in her book.

In the book, Sage explains how to use innate people-pleasing tendencies and values like generosity to be successful. She encourages women to charge what they're worth and to exhibit both vulnerability and credibility. I loved how she incorporates generosity and purpose into business, attracting customers who really buy in to the mission of the company - and also how to transform weaknesses into business strengths.

About the Author
Sage Lavine is the CEO of Women Rocking Business ( reaching nearly 100,000 conscious women entrepreneurs around the globe, and author of the book Women Rocking Business. Sage teaches women entrepreneurs to fill their practice and create sustainable wealth through creating a business they love. She has shared the stage with Neale Donald Walsch, Jack Canfield, Janet Atwood, Marcia Wieder, and many more. Sage believes in purposeful entrepreneurship as a way to create world change: Women Rocking Business has raised over half a million dollars for women around the globe, women in the rainforest and in Indonesia, supporting them to build businesses that serve their communities and protect our ecosystems. Sage inspires her students to love themselves and each other so much that we can’t help but all succeed . . . together.
"The State of Women-Owned Businesses, 2014." 2014 State of Women-Owned Businesses. N.p., n.d. Web. 13 June 2017.

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